The Launch Collection

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Our Philosophy

Consistency is an active ingredient.

Rooted in the Korean approach to skincare: gentle, consistent care that compounds over time.

Founder Journal

The research behind our formulas, the truth about the skincare aisle, and the unvarnished story of building Soraya.

Our three core principles

We formulate everything the way other brands formulate for your face

Free of fragrance, allergens, and irritants. Nothing your skin has to tolerate, only what it needs. Check any product yourself with our free ingredient checker.

Drawing on the wisdom inherited from Justin's grandma: gentle doses, applied consistently. Results that compound over time, not fade by tomorrow.

Be first

Be the first to try face-grade body care when it lands.

You're in.

We'll write the moment the first product is ready. Until then, moisturize like you mean it.

No spam. Just the launch, and maybe one good shell fact.